Увеличиваем ctr в «Директ»
Заметил такую закономерность, мало блогеров переходят на «конкретику», а просто сиськи мнут ходят вокруг да около, мусолят одни и теже темы.
—Фу как противно!
Я же попробую быть вне формата и проливать лучик света на нашу родную блогосферу. Пролог закончен.
И так, начнем, для начала поставим себя на место «среднестатистического посетителя» сайта, заходит он и видит следующие:
Прошу не хаить мои криво-макеты сайтов!
Куда же устремлен его взгляд в первую очередь?
Конечно! В первую очередь он читает заголовок, потом переходит к содержанию.
По моим наблюдениям самое выгодное место в данном случае это место ниже заголовка:
Так-то!
Да простит меня Директ...
А теперь переходим к конкретике, пошаговая настройка оформления обьявлений моими глазами:
Этап 0.
Вот так у нас выглядит место для проведения работ, это как раз тот самый заголовок и кусочек текста.
Этап 1.
Даже если вы обладатель только половинки мозга, при первой работе с объявлениями Директа у вас получиться картина похожая на картинку выше. Н-а-а-а-фик эти дурацкие рамки и явные рекламные блоки — мы будем добиваться максимальной схожести рекламных блоков и сайта.
Этап 2.
Я подкорректировал блоки: убрал рамки, фон объявлений, подобрал цвета.
Вы видите? Обьявления отображаются с отступом.
Так вот обрамляем наши объявления с помощью div-блоков следующим образом:
<div id="ads">
Код Директа
</div>В css пишем следующие:
#ads {
margin-left:-8px;
}
Этап 3.
Неплохо правда? Но почему бы заголовкам объявлений не придать вид заголовка страницы?
Делаем это опять же с помощью css:
#ads .ad-link a {
/* Убираем жирность */
font-weight:normal !important;
/* Убираем нижнее подчеркивание */
text-decoration:none !important;
/* Добавляем подчеркивание аналогичное заголовку */
border-bottom:1px dashed #87855F !important;
/* Увеличиваем шрифт */
font-size:1.4em !important;
/* Выравниваем */
line-height:normal !important;
}
#ads .y5_black, #ads .y5_h a {
color:#FFFFFF !important;
/* Делаем надпись Я.Директ белой */
}
Готово! Любуемся:
—Вас еще не выгнали с директа?
—Тогда мы идем к вам!
Все указанные способы используйте на свой страх и риск. Все имена вымышлены, все совпадения случайны. Я удаляюсь. Всем спасибо!
Насколько я понимаю, у Вас не так много сайтов для эксперимента, поэтому могу просто предложить лично Вам такую идею:
Попробуйте, переделать вот так:
а) не 4, а 1, максимум два объявления.
б) Сделать шрифт больше (где-то на 0.15)
в) Комментарии по поводу исчезания подчеркивания итд думаю не буду говорить =)))
С уважением, Прокофьев Александр
а) Я сделал 4 объявления исключительно, для того что-бы показать визуально как это выглядит, это не играет особой роли.
б) Да ну, куда уж больше.
в) Ну я ничаяно :)
г) Спасибо за комментарий! С уважением, Я.
ну что, забавно весьма :)
спасибо от лица РСЯ!
Самое первое было лучше. Я сначала подумал, что вы превратили рекламу директа в тэги – вот это было бы весьма забавно.
hyper Сделать рекламу тегами вполне реально, с помощью css + javascript — только вот РСЯ не простит :)
на сайте
по центру реализован более эффективный приём.
Там таблица, 2 столба, в левом столбе 3 ячейки в каждой из которых рендомом меняются картинки, в правом столбце одна ячейка куда и суётся код директа…
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